Photo credit: abdulrazaklatif / 123RF
By merging the benefits of both platforms, the airasia Superapp and foodpanda aim to provide users throughout Asean and beyond with better value and convenience.
The cooperation, which makes the ride-hailing service airasia ride available on the foodpanda app, allows both platforms to capitalise on each other’s capabilities, according to a statement from airasia.
By linking millions of users of the airasia Superapp to foodpanda’s enormous network of more than 100,000 merchants and thousands of delivery partners, the travel superapp’s food delivery service will be powered by foodpanda.
“With this, airasia Superapp’s food offerings will move towards a fine-in model,” it added.
Capital A chief executive officer Tan Sri Tony Fernandes said the group is laser-focused on fulfilling its travel superapp vision and is glad to have found positive synergy with a strong delivery partner as it moves on to a dine-in model for its food business.
“There is so much potential where both airasia Superapp and foodpanda can further explore together, such as payment solutions via BigPay, joint loyalty programs with airasia rewards, possible subscription plans and much more,” he added.
While foodpanda chief executive Jakob Angele stated the opportunity brings together two of Malaysia’s biggest household brands is a special one for them.
“We’ve both built great services that Malaysian customers have grown to rely on and love – so this is a natural partnership to jointly offer great value, variety and convenience to all our customers,” Angele added.
Mohamad Hafidz Mohd Fadzil, the acting chief executive officer of Airasia Superapp, stated that as a regional travel superapp, the company is all about giving customers, who are predominantly travellers within the Asean area, a seamless and simple experience.
Customers of the airasia Superapp and foodpanda may look forward to exclusive ride-hailing and food delivery promotions to commemorate the alliance, which was officially announced yesterday.
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